Two questions started this. Is AI shaping the way we think? And why is it so hard to answer?
It shouldn't be rocket science, we thought. We walked to the whiteboard. With decades in psycholinguistics and semantic analysis behind us, we assumed it would take a few weekends. A month, max.
But AI kept changing. So we kept building. We had to create a framework that measures every model, every release, and every topic through the same lens. The side project became the main focus.
After two years in R&D, we have infrastructure that measures the influence behaviors of AI.
Something else happened along the way. We became accidental anthropologists of AI, documenting the evolution of their personalities with every release. What might come next keeps us going.
Here, we publish what we find — for researchers, builders, policy makers, and anyone who feels AI influence matters.
JuYoung Lee, Ph.D.
Co-Founder & CEO
Researcher with a Ph.D. specializing in computational cognitive science. Her work focuses on developing quantitative frameworks that transform complex psychological constructs into standardized metrics. Using these methods, she has built predictive models of advertising effectiveness, consumer spending, and election outcomes. At Primetric, she applies the same research principles to measuring how AI influences human attitudes and behavior. JuYoung has co-founded multiple companies, including Ace Metrix and Zeist.
William Parducci
Co-Founder & CTO
Technologist examining the social consequences of AI adoption. Drawing on his experience in advertising research, martech, and NLP, William leads development of ACT (Ambiguous Conflict Test) technology at Primetric. ACT is an observability and evaluation platform designed to stress-test AI in ambiguous scenarios, where clear ground truths do not exist. He has spent his career translating highly diverse human signals into quantifiable metrics. Previously, he served as CTO/CPO of Ace Metrix, SVP Product Innovation at iSpot.tv, and has co-founded multiple startups.